Tim Cook, in Interview With WSJ: ‘Unfortunately, Price Increases Are Unavoidable’

Rolfe Winkler, reporting for The Wall Street Journal (gift link): Apple plans to raise prices on its products to offset the surging costs of memory and storage chips, Chief Executive Tim Cook said in an exclusive interview with The Wall Street Journal. “Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainab